SIMPLE HTML TAGS
You have to understand seach "intent" and then bring quality content.
By using the following HTML tags, you can make your web site more visible.
1. <TITLE> tag
<title>Annamalai University</title>
Simple from the point of view of target audience, without stop words, max 60 charecters, Title relevant to content, use dates, questions or nos.
Give Each page different title. Don't duplicate title in web site pages.
2. <h?> tags
<h1></h1> – usually reserved for webpage titles.
<h2></h2> – highlights the topic of the title.
<h3></h3> – reflects points in regards to the topic.
<h4></h4> – supports points from <h3>.
<h5></h5> – not often used, but great for supporting points of <h4>.
3. Add alt element in img tags in images
<img src="Annamalai.jpg" alt="Annamalai University">
Without the ALT tag, search engines don’t know what the image is about. And this could reduce exposure during image searches
55% of Visitors Read Your Articles For 15 Seconds or Less
4. Fine-Tune Meta Description Tags
HTML meta tags – a crucial component for SEO success.
Using the right meta tags the right way is all about communicating to the search engines:
- What your page is about.
- How to read it.
- Who should see it.
With that in mind, let’s go over which meta tags are crucial for SEO, and how to use them well.
To refresh content:
<meta charset="UTF-8">
<meta name="description" content="Free Web tutorials">
<meta name="keywords" content="HTML, CSS, JavaScript">
<meta name="author" content="John Doe">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
More Examples from w3schools.com
Define keywords for search engines:
<meta name="keywords" content="HTML, CSS, JavaScript">Define a description of your web page:
<meta name="description" content="Free Web tutorials for HTML and CSS">Define the author of a page:
<meta name="author" content="John Doe">Refresh document every 30 seconds:
<meta http-equiv="refresh" content="30">Setting the viewport to make your website look good on all devices:
<meta name="viewport" content="width=device-width, initial-scale=1.0">5. Use open graph tag in Meta Tag
<meta name="og:title" property="og:title" content="Annamalai University Courses">
6 Use Twitter card tags
<meta name="twitter:card" content="university">
7 . Use Canonical Tags when Appropriate
<link rel="canonical" href="https://annamalaiuniversity.ac.in/">
8. Responsive Web Site Tags
<meta name="viewport" content="width=device-width, initial-scale=1">
9. Nofollow Attributes
External/outbound links are the links on your site pointing to other sites. Inbound links are important. Nofollow links can directly help with your SEO. Nofollow links can bring you traffic.
<a href="http://backlinks.com/keyword-research" target ="_blank" rel="noopener"> Keyword Research : Definitive Guide </a>
<a href="https://apple.com/">Apple</a>
<a href="https://apple.com/" rel="nofollow">Apple</a> with no follow attribute.
How to check with competitor. Please refer tool https://www.semrush.com/analytics/backlinks/
10. Meta robots tag
<meta name="robots" content="index, archive"/>
Below are some of the parameters most commonly used with robots meta tags. You can use any number of them in a single meta robots tag, separated by a comma:
- noindex — page should not be indexed
- nofollow — links on the page should not be followed
- follow — links on the page should be followed, even if the page is not to be indexed
- noimageindex — images on the page should not be indexed
- noarchive — search results should not show a cached version of the page
- unavailable_after — page should not be indexed beyond a certain date.
Some more resources:
1. Improve your performance on Google Search
https://search.google.com/search-console/about
2. How to Do Keyword Research for SEO
https://ahrefs.com/blog/keyword-research/
3. SemRush Page :
https://www.semrush.com/academy/courses/seo-fundamentals-course-with-greg-gifford/lessons/lesson-1/
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